I saw this on TechCrunch earlier today and thought it was an awesome add to my big data series. Jeff Jonas is clearly a big thinker and I agree with almost everything he says. The only thing I take issue with is the recurring theme in this interview that Big Data is primarily about commerce – and specifically ad targeting.
In my next post I’ll be talking about Big Data for One – which I think Jeff hints at but never fully develops.
Part 1: What is Data?
Part 2: Why data makes us more ignorant.
Data is actually evidence that you already knew, but failed to act on it. Amnesia.
Part 3: Why Big Data is the next big thing.
From pixels to pictures… This agrees with my idea of Big Data – it isn’t about the size of the dataset, but about using pieces of data in context by understanding context.
Why he goes to ad based is beyond me however…
Part 4: How data makes us average.
Very similar to the points I made here: Living In Public – Facebook, Privacy and Frictionless Distribution
Why the future is irresistible.