Social media has become an ad driven selection bias engine.

Image taken from the Wall Street Journal’s Blue Feed, Red Feed

Social media’s revenue is based on ads. You can only make money on ads by getting a huge audience and keeping that audience’s attention.

Show people what makes them feel good so they keep looking. Make sure they only see ideas that they can actively nod along with. Don’t make them think – or absorb ideas outside what makes them comfortable.

You’ll sell a whole lot of ads… and foment intellectual tribalism and hostility…

And if you are the “audience” it might be time to rethink how much of your time and intellect you allocate to a system specifically rigged to encourage bias.

P.S. I strongly recommend you click on the intellectual tribalism link.