The time for consolidation in the DB market has come; RethinkDB to shut down.

Too many databases with too little differentiation. The time has come for consolidation – including more news like RethinkDB shutting down:

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Via HackerNews

Document oriented databases will be first – but expect additional consolidation in other segments.

To be clear – we are not heading back to the bad old days of one database (vendor) to rule them all – we will just see definitive winners in the key segments.

JustSignal – Turn down the noise and just get the signal.

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On Friday, November 21st cosinity released JustSignal – a combined FriendFeed and Twitter application that allows you to turn down the noise and focus in on just those topics or users you find most interesting.

As much as I love Twitter and FriendFeed, they can become a giant distraction. Too much noise, not enough signal. JustSignal is the solution. It allows you to get your entire home feed from FriendFeed and near real-time “Track” from Twitter – all in one user interface. JustSignal’s filtering solution allows you to only receive the information you care most about – in real-time.

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While that alone is a powerful solution for the individual user… JustSignal delivers so much more.

JustSignal Brand Monitor tracks your brand across Twitter and FriendFeed – allowing you to monitor what is said about your brand – and react in real time. Our robust solution queues Tweets, FriendFeed Posts, Comments and Likes that refer to your brand. Anyone in your company can log in and respond to those Social Media brand messages as they happen.

JustSignal Brand Monitor also archives everything said about your company – allowing you to analyze the data and determine what the perception is and how it is trending.

This combination of real-time monitoring and response, and historical data analysis is transformative for your company. Stop sending out surveys and start listening to your customers, prospects and influencers.

You can contact me directly for more information.

Are you looking to hit a 5 run homer?

120px-Chase_Utley_Home_Run.jpg I love a good baseball metaphor. There is nothing better than using the lens of baseball to make a point simple, clear and biting.

So let me tell you what I’ve been thinking today. You can’t hit a 5 run homer – it just can’t be done. Doesn’t matter how smart you are; doesn’t matter how talented you are; doesn’t matter how many twitter friends you’ve got.

I’m an optimist – some would say annoyingly so. I believe the best developers among us can code just about anything we want them to. But that isn’t really the point – is it? The point should be bringing the greatest value to the largest number of people possible.

Often, however, you are faced with a dilemma. Your “power users” want functionality that no one but a power user will ever be able to (or more importantly willing to) use. In short – they want you to hit a 5 run homer.

Why is that a 5 run homer? Because you can’t exert 80% of your effort satisfying 5% of the target market. You can’t convert the masses by catering to the few.

So you make a choice – you swing for the fences, or you shorten up and take the ball back up the middle. But no matter how hard you swing… you aren’t driving in 5 runs with one swing.

Can we please stop talking about monetization?

I can’t take it anymore – I just can’t.

NOTE – this post was triggered by a fine post (and subsequent FriendFeed discussion) by Mark Evans – which you can find here.

The idea that you can create a “cool” service, attract massive numbers of subscribers, and then monetize the subscriber base is insane. Always was, always will be. But it is the Google model. They created a web search service (cool) and then once they became a powerful player in web search they became an ad platform (monetization) – right?

That however, is a myth. The reality is Google was solving a real, important problem. The web was growing really fast. Creating a way for people to find the content they were looking for was a known problem with existing solutions (remember Yahoo and Excite were already out there). The existing solutions were already generating revenue – by placing adds in their content (remember the whole aggregating eyeballs thing?). What Google did was create a better search solution (product innovation) and refine the exiting business model from ad placement (putting ads on your blog) to becoming an ad platform (business model innovation).

So the reality of Google is that they solved an important problem via product innovation and solved an important problem via business model innovation – by creating an advertising platform which could be leveraged by any advertiser.

But the myth is so much more fun – couple of guys create a really cool way to index the web for relevance and everyone wants to use it. Now they can figure out how to make money. We all took the bait. The Bubble 2.0 story became “create a cool service, generate buzzz, aggregate tons of users, and then generate revenue”.

Here is the bad news – that is the same myth that created Bubble 1.0 – remember? Bubble 1.0 said – “Don’t worry about revenues – just grow really, really fast – once you have lots of growth revenue and profits will come.”

As Britney Spears would say “oooops, I did it again“.

What is real is that the winners solve important problems that have enough value that people will pay for them. Finding a business online (Google) – huge problem, great solution = $$$. Selling stuff I don’t want/need to someone, anywhere who does want/need it for as much as possible (eBay) – huge problem, great solution = $$$.

So let’s make a deal. Let’s stop talking about “cool” services, how fast they are generating page views or subscriber growth or any other measure until they tell us how they are going to make money. Let’s get back to creating services that generate value for the prospective customer – value that they are willing to pay for (again – ad placement is just a way of getting your user to pay for the service).

It isn’t important that the first business model is the “right” business model. What is important is that we are re-focusing all of our frenetic energy on what really matters.

VALUE = REVENUE