Social Media’s Big Problem – Marketers

I hate to say it, but Social Media (and Twitter in particular) has a big problem… and that big problem is marketers.

I know, I know, marketers made Social Media – and setting aside weather or not that is true, let’s focus on the facts.

  1. Nearly any relatively popular topic is quickly overrun with marketers trying to get their message into your stream.
  2. The line between spam and marketing is non-exisitent in Social Media.
  3. Any analytical analysis of a topic is becoming more and more difficult as the topic gets filled with marketing.
  4. Traditional marketing approaches work in Social Media… get your message/link in front of enough eyeballs and some percentage will click.

00200078264_tns.png

Case in point. I own a Social Media solutions company – justSignal – and we have a Signal set up to track everything people say is “great” (via a variety of term searches and exclusions using our proprietary filtering mechanism) on Twitter. We’ve just released our SignalLinks Analytic in beta (you can learn more about SignalLinks here). So today I decided to look at SignalLinks for our everything great on Twitter Signal.

The results were disappointing to put it mildly. There is no authentic user voice in this data… only marketing and/or spam (you find the line there).

Here are the most mentioned links over the last 30 days:

Mentions

URL

Domain

33511

http://www.tweeterspeed.com/

http://www.tweeterspeed.com

12098

http://www.twtfast.info/

http://www.twtfast.info

6818

http://tinify.net/5

tinify.net

5641

http://twtexpress.info/

twtexpress.info

5394

http://www.twitpwr.com/abuse.php

http://www.twitpwr.com

5032

http://twittfollow.com

twittfollow.com

3572

http://www.tweeterleaders.info

http://www.tweeterleaders.info

2904

http://followquick.info/

followquick.info

2484

http://www.prankdial.com/fclicks/fclick.php?3

http://www.prankdial.com

2212

http://WWW.TWEETERSPEEDY.COM

WWW.TWEETERSPEEDY.COM

2085

http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=304863000&mt=8

phobos.apple.com

1632

http://www.twtmax.com

1136

http://followersquick.info

followersquick.info

582

http://pollpigeon.com/what-did-you-think-of-adam-lamberts-ama-performance/t/79281/

pollpigeon.com

349

http://pollpigeon.com/did-you-see-new-moonhow-did-you-like-it/t/79376/

pollpigeon.com

346

http://4url.cc/1MM

4url.cc

306

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=305659257&mt=8

itunes.apple.com

298

http://pollpigeon.com/do-you-like-emily-osment/t/75437/

pollpigeon.com

248

http://boxcar.io

boxcar.io

160

http://www.nutritionaladvantageia.com/signup/

http://www.nutritionaladvantageia.com

silence_noise_143829_tns.png Let me make one thing perfectly clear – I belive that Social Media provides the best opportunity for opt-in targeted marketing. But when the Signal is so clogged with marketing and/or spam that adds zero value the only effect will be user apathy.

From a development/partner point of view, some of Twitter’s actions to “curate” seem rather annoying – but from an end user’s point of view they are doing exactly what they need to do. After all, at some point Twitter will launch their business model, and the two best bets are:

a) Targeted opt-in Ads

b) Analytics

Both of those revenue paths are put in serious jeopardy if users become apathetic because their Signal if full of marketing noise.

justSignal Upgrades, or My Lame Attempt to Explain Ignoring My Blog

I’ve gone through another one of those spells where I just didn’t write anything here – and to say I’ve been busy isn’t enough – hell I’m always busy.

I also can’t claim lack of interesting content – I could write six really compelling pieces on ASU Startup Weekend alone.

So we’ll just agree that my energy for writing posts took a bit of a vacation… but now I’m back.

Before I get back to my regular banality I need to get a bunch of housekeeping taken care of, so this post will catch you up on the justSignal updates, upgrades and new features.

Details after the jump…

Continue reading “justSignal Upgrades, or My Lame Attempt to Explain Ignoring My Blog”