Data is the currency of your Digital Transformation

This is a scary time for a company. But the state of play creates the potential for mass and creative disruption.
— $1 Billion for Dollar Shave Club: Why Every Company Should Worry @ NYTimes

Every company is a digital company. No longer is it a question of if your product will become digital – as was the case with music, newspapers, TV, movies, etc. – it is a question of how the experience of your product (and your company) changes even if your product isn’t digitized.

eCommerce, digital marketing, social, CRM, and content technology and strategies are critical. You will need to invest in those technologies – but underpinning all of those technologies is data – that data is the currency of your digital transformation.

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