I LOVE Statistics – What is Great on Twitter? Apparently Watchmen…

I was poking around in the data coming back from What is Great On Twitter – because, well I’m a geek and I love statistics. I looked at iPhone vs. Blackberry; Apple vs. Microsoft; and TweetDeck vs. Twhirl.

All very interesting, I assure you. But then I decided to see the buzz about Watchmen – and WOW. I’ll let the results speak for themselves:

There were a total of: 119 mentions of Watchmen on What is Great On Twitter

Tweets after the jump…

Continue reading “I LOVE Statistics – What is Great on Twitter? Apparently Watchmen…”

What Do People Think is Great? A justSignal Experiment

More than any other word “innovator” describes me best. I’m not saying I’m Steve Jobs – I’m just saying I’m constantly fascinated by new, interesting combinations of ideas that add value. This morning – as I watched the Follow Friday Tweets FLY by on the justSignal tracker I began to wonder…

Wouldn’t it be great if I could tap into everything people said was “great” on Twitter. justSignal to the rescue! Here is the justSignal Tracker seeking out everything people Tweet about because it is great.

(I’m not embedding the Tracker here for any number of reasons… but it will live at the link above).

There are three things that make this exceptionally interesting (to me – feel free to suggest your own in the comments).

  1. These are 100% authentic – no gaming of the system. Just real people telling us what they think is “great”.
  2. Watching the Real-Time Tracker is a great (sorry for the pun) way to discover things that you might think are great too.
  3. Being able to collect all these tweets for analysis later is an amazingly rich source of information (mostly because of #1 above)

Just as an example, here is an 100% authentic endorsement of a car repair shop. I have no idea who the Drake Garage is… but @ljpalmer is clearly a fan. I don’t know about you, but I totally trust this endorsement. Why? Because it is a spontaneous, authentic utterance…

is-great-tweet.tiff

I’ll have some more announcements about this experiment over the next few days and weeks. This is a really interesting idea – and further illustrates my point that Twitter Search does not make Twitter a Search Engine. If, however, you can collect the relevant data (for your purpose) you can gain amazing insights.

Why Twitter Search Does Not Mean Twitter is a Search Engine

canstock1336888.jpgArrington is back. And he dropped a nice post today over at TechCrunch indicating that he believes it is time to start thinking of Twitter as a Search Engine. In general terms I agree… but as always the devil is in the details.

There is one major hole in Arrington’s theory, but that hole is HUGE. The fact is, Twitter Search isn’t a search engine. It is a simple keyword search which returns results in chronological order. That is very useful in some ways, but it negates every example Arrington cites in his post.

People searching for news. Brands searching for feedback. That’s valuable stuff.

Twitter knows it, too. They’re going to build their business model on it. Forget small time payments from users for pro accounts and other features, all they have to do is keep growing the base and gather more and more of those emotional grunts. In aggregate it’s extremely valuable. And as Google has shown, search is vastly monetizable – somewhere around 40% of a ll online advertising revenue goes to ads on search listings today.

In reality FriendFeed’s search is much better positioned to execute a “search engine” strategy. Why? Because they have measures of relevance, authority, and rank via comments and likes. We know these things matter when people search – how? Because Google won the search engine battle – and by no small margin – and did so on the simple idea that the results have to be ranked by relevance (i.e., PageRank). Excite, Yahoo and a bevy of other search services completely missed the boat by failing to realize that in search the relevance of the returned information to the user’s question is everything. Without that there is no revenue from ads – because if the ads are not relevant they are worthless.

Can Twitter build a relevance engine into Twitter Search? Maybe, but execution is everything. And thus far Twitter’s execution has been lacking in almost every regard. More importantly, since every Tweet is indexed by Google and (potentially) pulled into FriendFeed – two companies who’s ability to consistently execute far exceeds Twitter’s – they will face immediate and stiff competition for those search dollars.

As importantly, for companies (and “brands” – for example, musicians, movie stars, etc) search isn’t nearly as interesting as being able to take the raw data and analyze it. For what? Whatever it is they want to know. I can not predict what Peter Himmelman will want to discover today (or next week) about what his fans say on Twitter – so why would I offer him a canned report that only tells him one or two things?

So, while search will matter to Twitter in terms of revenue generation (I’ve officially boycotted the term monetization – but that is a subject for another post) – I’m not as sure as Arrington is that it is the key to selling services to brands.

And I’m not just shooting my mouth off – I’m betting I’m right by using justSignal to set the data free. justSignal will collect Tweets and make that data available to our customers. Not in a fancy report that tells you something I think is important, but in raw XML format – allowing you to analyze the data for what is important to your business. Again – the value is in the Signal – and you are in a better position to determine what Signal you are looking for today (and I know it will be a different Signal tomorrow).

justSignal Demo 09 Demo – Have your data and eat it too!

On February 25th I put up a justSignal Tracker for Demo 09. I had fun today watching the tracker (you can find it here) reel off all the tweets about Demo and the presentations as they happened.

With all due respect to Demo and Facebook the experience with the Facebook Connect widget was, by comparison, lacking.

But that isn’t what I want to tell you about. I’ve decided to make all of the data collected by our justSignal Tracker available for anyone to analyze, hack, present, mash-up and innovate against. To that end I’m putting up an XML file which you can download here containing about 3100 tweets collected through 5pm Pacific today (March 2nd 2009).

Here is the challenge – Parse the data, tell us who gets mentioned most, most good mentions, most bad mentions, most whatever. Make it enlightening. All I ask is that when you publish your site/data you give attribution to justSignal by saying we collected and provided the data for you.

This file is not complete, but will give you a chance to digest the format and begin your development efforts so that when the daily files are released early Tuesday and Wednesday you can grab them an go right to work.

Those files will be linked to in this post (at the end with “UPDATE” by them) – so check back to get the full data for today before 9am Pacific on March 3rd.

I did, just because I’m nosy, take a look at a thing or two in the data:

  • Top 5 Demo Tweeters
    1. nanpalmero – 197
    2. demochatter – 159
    3. larrymagid – 42
    4. ejosowitz – 42
    5. and the irrepressible Rafe – 36
  • Total RE-Tweets: 176
  • Most Replied To:
    1. Rafe – 11
    2. sarahintampa – 10
    3. nanpalmero – 8
    4. podboy – 7
    5. demochatter – 6

I did take a peek at mentions for specific presenters/companies… but I’ll leave that to the developers out there…

After the jump I’ll provide some info on the data file format. Show us what you can do!!!

UPDATE: Here is the first full file. This is every tweet for Demo 09 on March 2nd, 2009.UPDATE: Here is the second full file. This is every tweet for Demo 09 on March 3rd, 2009

Continue reading “justSignal Demo 09 Demo – Have your data and eat it too!”

Follow Friday – a justSignal Experiment

UPDATE 5:11PM AZ Time – I added a list of frequent Follow Friday tweeters. You can find it after the jump/at the bottom of the post.

Yesterday a little birdie told me that Jeremiah Owyang of Forrester Research (@jowyang on Twitter) was looking for a way to figure out who gets recommended the most on Twitter for Follow Friday.

This seemed like a perfect way to use justSignal – we could set up a “collector” that would – using our ability to filter out specific contexts (subjects, topics, events) from everything else being said on Twitter – to grab all the Tweets about Follow Friday, cache them and do some data analysis later.

So yesterday at 9:57:47 AM Pacific time we began collecting the Tweets.

This morning I created a quick script to parse each tweet for Twitter user names (with the @ in front).

Here is what I found:

There were 32,342 recommendations (individual recommendations for a specific user).

There were 16,083 users recommended.

The most recommended user was @mayhemstudios with 127 recommendations.

Ironically the second most recommended user was @ – not sure what that means.

There were 10,684 users recommended one (and only one) time.

Obviously I could spend all day breaking down this data, but I think you’ve got the idea.

For your viewing pleasure I’ve included a table after the jump that contains every user who was recommended 10 or more times.

If anyone would like to work on a site that displays the weekly data (query by user, recommendation trends by user, etc) drop a comment below and I’ll get back to you.

By the way – the little birdie was @lahne – If you are looking for someone to follow that is who I recommend.

You can check out justSignal Trackers in action here:

Peter Himmelman’s Furious World

UStream Studios as SXSW

US Health Crisis

Demo 09

Suns Tweets

Continue reading “Follow Friday – a justSignal Experiment”

Demo 09 – Track the Event on Twitter

As you all may (or may not) know justSignal creates creates solutions that allow you to track specific contexts (subjects, events or topics) on Social Media. Our current widget is focused on Twitter (and why not), with FriendFeed, Google Blog Search and Blog Comments (via Backtype and Disqus) coming after SXSW.

With Demo coming up next week we thought you might want a way to track all the action and engage in conversation with other people attending or just interested.

We won’t be presenting… but we will be serving up this justSignal Tracker… How is that for a demo?

NOTE: All justSignal Trackers come with an iPhone optimized Web Application. Go ahead and point your iPhone/iPod touch at http://justsignal.com/demo09 to view the use the Tracker on your iPhone.

You can bookmark this page (or see the link at the top of this blog page) to return to the Demo 09 justSignal Tracker at any time.

If you’d like to embed the widget in your own page leave a comment below. I’d be happy to provide you the details.

http://justsignal.com/widgets/demo09/widget-wide.html

justSignal Widgets now Offer iPhone Optimized Page

js-logov2b-nff.png Mobility matters. I know that there are times when we are not at our computers and still want to be able to connect with others about topics that matter to us.

In order to make the justSignal service even more valuable for those who want to provide their subscribers, fans or readers a way to swarm around specific topics, subjects or events we’ve added an iPhone/iPod Touch web application to the justSignal widget.

For those of you who have not seen the justSignal widget in action you can see them at:

Peter Himmelman’s Furious World – iPhone Page: http://justsignal.com/furiousworld

US Health Crisis – iPhone Page: http://justsignal.com/ushealthcrisis

About Page on My Blog – iPhone Page: http://justsignal.com/brianroyblog

These widgets will all receive a major upgrade next week which will allow user’s to post a new Tweet and reply to Tweets that appear in the widget. This upgrade will apply to all existing widgets and iPhone/iPod Touch pages.

If you are interested in putting one of these widgets on your site you can contact me directly (either check out the about page or leave a comment on this post).

More big news will be out next week. Make sure to check back to see all the latest.

Here is a screen shot taken on an iPhone:

IMG_0001.PNG