Back to Basics

Back to basics

Sometimes, you have to get back to basics. It is too easy to get caught up in the size of the opportunity, an open IPO window or high expectations. 

Great companies are built with an intense focus on customers and problems. Great businesses are built by maintaining an intense focus on the metrics that matter – revenue growth, churn, net promoter, cost of goods sold and customer acquisition costs. 

Great engineering organizations build systems that solve customer problems – without creating new ones.

Great customer success organizations are laser focused on making customers successful.

Great product organizations are obsessed with the market, customers and – ultimately – fall in love with the problem they solve and commit themselves 100% to solving that problem… again, again and again.

When you strip everything else away and get back to basics – prioritize what really matters – you achieve clarity of purpose and message.

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