Talking Big Data with IBM’s Jeff Jonas

I saw this on TechCrunch earlier today and thought it was an awesome add to my big data series. Jeff Jonas is clearly a big thinker and I agree with almost everything he says. The only thing I take issue with is the recurring theme in this interview that Big Data is primarily about commerce – and specifically ad targeting.

In my next post I’ll be talking about Big Data for One – which I think Jeff hints at but never fully develops.

Part 1: What is Data?

http://player.ooyala.com/player.js?deepLinkEmbedCode=JnZXZyMTpY5njnZyFbtL6owNeHSZaStK&width=630&height=354&embedCode=JnZXZyMTpY5njnZyFbtL6owNeHSZaStK

Part 2: Why data makes us more ignorant.

Data is actually evidence that you already knew, but failed to act on it. Amnesia.

http://player.ooyala.com/player.js?deepLinkEmbedCode=ZzZXZyMTrsb27oUZZDutt7A-TqGdPlXo&width=630&height=354&embedCode=ZzZXZyMTrsb27oUZZDutt7A-TqGdPlXo

Part 3: Why Big Data is the next big thing.

From pixels to pictures… This agrees with my idea of Big Data – it isn’t about the size of the dataset, but about using pieces of data in context by understanding context.

Why he goes to ad based is beyond me however…

http://player.ooyala.com/player.js?deepLinkEmbedCode=s4ZnZyMTrtWTaKSxWF2WEPPXkBtMjZc3&width=630&height=354&embedCode=s4ZnZyMTrtWTaKSxWF2WEPPXkBtMjZc3

Part 4: How data makes us average.

Very similar to the points I made here: Living In Public – Facebook, Privacy and Frictionless Distribution
http://player.ooyala.com/player.js?deepLinkEmbedCode=05ZnZyMToC-qRTChMHxO9jsDjOcJFdjo&width=630&height=354&embedCode=05ZnZyMToC-qRTChMHxO9jsDjOcJFdjo

Why the future is irresistible.

http://player.ooyala.com/player.js?deepLinkEmbedCode=JnZnZyMTpU1XeIWbGdtOrD96fWvhbDX6&width=630&height=354&embedCode=JnZnZyMTpU1XeIWbGdtOrD96fWvhbDX6