Make Mark Reynolds an All Star – More Analysis


Following up yesterday’s post with more data about the effectiveness of the get out the vote campaign to make Mark Reynolds of the Arizona Diamondbacks an All Star.

First let me say this:

MarkReynolds-ASG-Avatar

If you haven’t yet (at least 300 times) stop reading this and go vote RIGHT NOW!!!

Ok… now that we’ve taken care of the important business, let’s get to the data.

Here is the updated Tweets Per day including the full day yesterday (July 8th, 2009)

Tweets-Per-Day-02

Nice spike in volume on July 8th… it looks like the Twitter campaign for Mark is building some steam. Let’s look deeper into the numbers to see if we can attribute this surge in Tweets to the Vote for Mark Reynolds campaign.

Mark-Tweets

Yep, that is impressive. More than a third of the tweets yesterday mentioned Mark specifically. I think it is safe to say the Vote for Mark Reynolds campaign is driving the increased volume… what else can we see…

Vote-tweets

Again, a nice chunk of the Tweet volume were “vote” tweets. This is a nice indication of the viral effect. Or to put it in non-Social Media terms, people are clearly talking about the Vote for Mark Reynolds campaign.

who-is-tweeting

This is the graph the Diamondbacks (and more broadly) MLB should be focusing on. Look at the growth in the number of Twitter users (aka people) participating in the conversation… being engaged with the brand. The raw numbers aren’t as important as the trend line… and the trend line is phenomenal.

The million dollar question is, what now. Can the Dbacks and MLB sustain this level of engagement, or will we see a corresponding drop off starting at 4pm today when voting ends? Stay tuned…

One other thing… I personally would LOVE to see this data correlated with the actual votes cast by day/hour. If you’ve got a spare second send @MLB a message on Twitter… point them to this post and tell them you’d love to see that information too!!! I’d be happy to help them put it together.

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