Thank you for calling <insert big company name here>. Your call is important to us. While you are waiting we will now subject you to ads for products from <other big company name> for which you have no need, did not call to get information about and which you will find utterly annoying. You see if you are impertinent enough to bother us about anything OTHER than giving us more money we will need to make money from you doing so… because – frankly – we really don’t give a crap if you annoy you… we just want your money.
A few months ago, we wrote about Jingle Networks’ intention to start a voice ad network that would see companies that receive a high-volume of calls place ads during caller wait time. And according to the company, that service has launched today.
Known for its 1-800-FREE-411 service, Jingle Networks’ voice ad network will allow any company with high call volume to insert audio advertisements in their calls and attempt to take advantage of the company’s installed base of 130,000 advertisers. There’s currently no word on how the revenue will be shared between Jingle Networks and its partners.
In-call advertising is quickly becoming an important element in increasing revenue while callers wait. But the question remains: will wait times, which already annoy callers, upset them even further now that ads will be piped through the phone? You can bet on it.
I swear… when I read this I actually threw up a little bit.