There are 3 key features that make this a big deal for me:
- You can hide/show any gadget (content) – this is very helpful since the iPhone does not support flash. I have several flash gadgets in my iGoogle page which will not display on the iPhone, but are still downloaded to the phone. Hiding those gadgets prevents the download.
- Tabs are supported. If you scroll all the way to the bottom of the page on your iPhone you can select which tab you want to view.
- The layout saves me tons of time zooming in/out an scrolling to view my content.
If you use iGoogle and have an iPhone this is a nice productivity add.