Comments on: A Simple Prescription for Social Media ROI

By: Social Media ROI – The Believers and Non-Believers | Brian Roy’s Blog

Thu, 17 Dec 2009 17:03:25 +0000

[...] takeaway here is that we should stop trying to assign hard dollar values to Social Media metrics/measures and get busy showing how they affect the hard dollar metrics for your [...]

By: briantroy

briantroy — Thu, 17 Dec 2009 01:07:45 +0000

Thanks Jim – Proximate Cause is an important concept for formulation of ROI and is already widely used and accepted in enterprises.
As importantly, folks have to stop trying to ROI on metrics that do not have a direct and hard value. That dog just won't hunt.

By: medxcentral (Jim)

medxcentral (Jim) — Thu, 17 Dec 2009 00:50:02 +0000

Fantastic. Love the “Proximate Cause” lesson. Interestingly, this post helps clarify the disconnect in the ROI conversation. Many business folks will not invest in something which can not be verified as the “Ultimate Cause.”

However, I sense you've accurately identified “Proximate Cause” as the rhythm of SMROI. This will make it acceptable to a broader business community over time. IMO

By: briantroy

briantroy — Wed, 16 Dec 2009 20:07:45 +0000

By: briantroy

briantroy — Wed, 16 Dec 2009 20:00:31 +0000

Thanks Jim – Proximate Cause is an important concept for formulation of ROI. As importantly, folks have to stop trying to ROI on metrics that do not have a direct and hard value. That dog just won’t hunt.

By: medxcentral (Jim)

medxcentral (Jim) — Wed, 16 Dec 2009 19:50:02 +0000

However, I sense you've accurately identified “Proximate Cause” as the rhythm of SMROI. This will make it acceptable to a broader business community over time. IMO