Comments on: Social Media – Perspective and Predictions

By: Richard Colback

Richard Colback — Tue, 02 Jun 2009 09:15:55 +0000

It takes a few articles like this to get the brain kick-started. I like that you have asked some questions that attack the murk and noise of social media. While I am would categorize myself in the “monitoring” group, I agree that there is a need to challenge the simplicity of listening and expecting results and the laziness of blaming uncertainty from results on poor strategies. With this critical thing approach, I an looking forward to teh advances you make with JustSignal

By: Richard Colback

Richard Colback — Tue, 02 Jun 2009 05:15:55 +0000

By: briantroy

briantroy — Tue, 26 May 2009 16:56:45 +0000

Thanks for the comments! Social Media matters (I'll be writing a follow up post this week), but the hype is significant and missing the similarities to the CRM hype is a great way to really get it wrong.

By: Jamie Favreau

Jamie Favreau — Mon, 25 May 2009 23:53:40 +0000

There aren't any social media experts in this day and age. There are the people who are studying it to try and communicate the message. I believe things are ever changing and unless you look at the entire picture. You aren't going to get the entire message.

Great post on the ever changing world in which we live in.

By: Katie Harris

Katie Harris — Mon, 25 May 2009 13:54:19 +0000

What a refreshing point of view!

Great post.

By: Tom

Tom — Sun, 24 May 2009 08:56:27 +0000

Very lucid post – I will be forwarding it to some people I know who want a more realistic perspective on social media (in the B2B space especially) than they're getting.

You're mostly looking at the opportunities in social media – what's your take on the threats?

By: Social Media Hype and Health Care Communications « « Group 8020

Social Media Hype and Health Care Communications « « Group 8020 — Sat, 23 May 2009 20:55:40 +0000

[...] And according Brian Roy, president and founder of Cosinity a firm creating communications applications Social Media is suffering from a lot of noise. [...]

By: Mark Hollander

Mark Hollander — Sat, 23 May 2009 19:59:53 +0000

What a breath of fresh air in an overhyped environment. It is all about ROI. The fact that you produce a product *for* the social media space and still have this view point adds even more credibility to approaching things with a “modicum of reservation.”