Comments on: Defining your Brand – One Conversation at a Time http://briantroy.com/blog/2008/11/25/defining-you-brand-one-conversation-at-a-time/ The ramblings of an often lucid mind... Fri, 12 Mar 2010 12:24:54 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Cari http://briantroy.com/blog/2008/11/25/defining-you-brand-one-conversation-at-a-time/comment-page-1/#comment-560 Cari Thu, 27 Nov 2008 11:20:48 +0000 http://briantroy.com/blog/2008/11/25/defining-you-brand-one-conversation-at-a-time/#comment-560 This is exactly what we do or our clients. It's all about participating in conversations in a meaningful way. You want to make sure you are talking with your customers and have a good relationship with them in case a "Motrin" happens. <br><br>Cari<br><a href="http://buzz.io" rel="nofollow">Buzz.io</a> This is exactly what we do or our clients. It's all about participating in conversations in a meaningful way. You want to make sure you are talking with your customers and have a good relationship with them in case a “Motrin” happens.

Cari
Buzz.io

]]> By: Cari http://briantroy.com/blog/2008/11/25/defining-you-brand-one-conversation-at-a-time/comment-page-1/#comment-393 Cari Thu, 27 Nov 2008 06:20:48 +0000 http://briantroy.com/blog/2008/11/25/defining-you-brand-one-conversation-at-a-time/#comment-393 This is exactly what we do or our clients. It's all about participating in conversations in a meaningful way. You want to make sure you are talking with your customers and have a good relationship with them in case a "Motrin" happens. <br><br>Cari<br><a href="http://buzz.io" rel="nofollow">Buzz.io</a> This is exactly what we do or our clients. It's all about participating in conversations in a meaningful way. You want to make sure you are talking with your customers and have a good relationship with them in case a “Motrin” happens.

Cari
Buzz.io

]]> By: Cari http://briantroy.com/blog/2008/11/25/defining-you-brand-one-conversation-at-a-time/comment-page-1/#comment-286 Cari Thu, 27 Nov 2008 04:20:48 +0000 http://briantroy.com/blog/2008/11/25/defining-you-brand-one-conversation-at-a-time/#comment-286 This is exactly what we do or our clients. It's all about participating in conversations in a meaningful way. You want to make sure you are talking with your customers and have a good relationship with them in case a "Motrin" happens. <br><br>Cari<br><a href="http://buzz.io" rel="nofollow">Buzz.io</a> This is exactly what we do or our clients. It's all about participating in conversations in a meaningful way. You want to make sure you are talking with your customers and have a good relationship with them in case a “Motrin” happens.

Cari
Buzz.io

]]> By: MartinEdic http://briantroy.com/blog/2008/11/25/defining-you-brand-one-conversation-at-a-time/comment-page-1/#comment-392 MartinEdic Wed, 26 Nov 2008 13:20:38 +0000 http://briantroy.com/blog/2008/11/25/defining-you-brand-one-conversation-at-a-time/#comment-392 Totally agree: <br>Don't pitch, participate. Totally agree:
Don't pitch, participate.

]]> By: MartinEdic http://briantroy.com/blog/2008/11/25/defining-you-brand-one-conversation-at-a-time/comment-page-1/#comment-285 MartinEdic Wed, 26 Nov 2008 11:20:38 +0000 http://briantroy.com/blog/2008/11/25/defining-you-brand-one-conversation-at-a-time/#comment-285 Totally agree: <br>Don't pitch, participate. Totally agree:
Don't pitch, participate.

]]> By: Steve_Dodd_Sysomos http://briantroy.com/blog/2008/11/25/defining-you-brand-one-conversation-at-a-time/comment-page-1/#comment-391 Steve_Dodd_Sysomos Wed, 26 Nov 2008 01:46:33 +0000 http://briantroy.com/blog/2008/11/25/defining-you-brand-one-conversation-at-a-time/#comment-391 Excellent comments Brian! And, once you understand the perspectives of those you need to engage with, the value becomes even more positive because then you can truly participate in conversations, not just attempt another form of "advertising" by mentioning names and "corporate" opinions.<br>Steve Dodd<br><a href="http://www.sysomos.com" rel="nofollow">www.sysomos.com</a> Excellent comments Brian! And, once you understand the perspectives of those you need to engage with, the value becomes even more positive because then you can truly participate in conversations, not just attempt another form of “advertising” by mentioning names and “corporate” opinions.
Steve Dodd
http://www.sysomos.com

]]> By: Steve Dodd http://briantroy.com/blog/2008/11/25/defining-you-brand-one-conversation-at-a-time/comment-page-1/#comment-284 Steve Dodd Tue, 25 Nov 2008 23:46:33 +0000 http://briantroy.com/blog/2008/11/25/defining-you-brand-one-conversation-at-a-time/#comment-284 Excellent comments Brian! And, once you understand the perspectives of those you need to engage with, the value becomes even more positive because then you can truly participate in conversations, not just attempt another form of "advertising" by mentioning names and "corporate" opinions.<br>Steve Dodd<br><a href="http://www.sysomos.com" rel="nofollow">www.sysomos.com</a> Excellent comments Brian! And, once you understand the perspectives of those you need to engage with, the value becomes even more positive because then you can truly participate in conversations, not just attempt another form of “advertising” by mentioning names and “corporate” opinions.
Steve Dodd
http://www.sysomos.com

]]> By: David Alston http://briantroy.com/blog/2008/11/25/defining-you-brand-one-conversation-at-a-time/comment-page-1/#comment-390 David Alston Tue, 25 Nov 2008 21:36:15 +0000 http://briantroy.com/blog/2008/11/25/defining-you-brand-one-conversation-at-a-time/#comment-390 You are absolutely right Brian, it involves listening AND engaging. And there is no better place to see the impact of social media on a brand than going to Google and searching any brand. Take a look the the number of sites the brand would actually own, how many are blogs/tweets/youtube vids and how many are media. I bet most readers would be surprised to see just how much conversations about a brand appear on the first and second pages. Often folks say, well my brand is not targeted at folks who would be active in social media. But I would respond by saying how many of that audience use Google, and the answer would be the majority. As a personal example, I tweeted once a couple of months ago about how terrible my wife had just been treated by a UHaul rep. It touched off a firestorm that lead to multiple reponse tweets, blog posts by a listers, even a mention in a keynote at a conference. And I just Googled Uhaul, and one of the blog posts on the firestorm sits at position 14, 2 months later. Social media conversations definitely define a brand.<br><br>So great post and thanks for the Radian6 shoutout to boot.<br><br>Cheers. David You are absolutely right Brian, it involves listening AND engaging. And there is no better place to see the impact of social media on a brand than going to Google and searching any brand. Take a look the the number of sites the brand would actually own, how many are blogs/tweets/youtube vids and how many are media. I bet most readers would be surprised to see just how much conversations about a brand appear on the first and second pages. Often folks say, well my brand is not targeted at folks who would be active in social media. But I would respond by saying how many of that audience use Google, and the answer would be the majority. As a personal example, I tweeted once a couple of months ago about how terrible my wife had just been treated by a UHaul rep. It touched off a firestorm that lead to multiple reponse tweets, blog posts by a listers, even a mention in a keynote at a conference. And I just Googled Uhaul, and one of the blog posts on the firestorm sits at position 14, 2 months later. Social media conversations definitely define a brand.

So great post and thanks for the Radian6 shoutout to boot.

Cheers. David

]]> By: Bob Pease http://briantroy.com/blog/2008/11/25/defining-you-brand-one-conversation-at-a-time/comment-page-1/#comment-389 Bob Pease Tue, 25 Nov 2008 21:23:11 +0000 http://briantroy.com/blog/2008/11/25/defining-you-brand-one-conversation-at-a-time/#comment-389 Brian, <br><br>Thanks for the Techrigy mention. You bring some a good point to the table; hearing the conversation is good, but it's what you do with the conversation that really makes a difference. Imagine the difference Motrin could have made had they monitored their campaign and directly engaged some of the opinions out there. <br><br>Bob Pease<br>Web Developer<br>Techrigy, Inc Brian,

Thanks for the Techrigy mention. You bring some a good point to the table; hearing the conversation is good, but it's what you do with the conversation that really makes a difference. Imagine the difference Motrin could have made had they monitored their campaign and directly engaged some of the opinions out there.

Bob Pease
Web Developer
Techrigy, Inc

]]> By: Jim Reynolds http://briantroy.com/blog/2008/11/25/defining-you-brand-one-conversation-at-a-time/comment-page-1/#comment-388 Jim Reynolds Tue, 25 Nov 2008 21:13:38 +0000 http://briantroy.com/blog/2008/11/25/defining-you-brand-one-conversation-at-a-time/#comment-388 Brian, <br>Great article. Thank you for the mention of Techrigy we appreciate it!<br><br>Jim Reynolds<br>Director Of Sales<br>Techrigy Inc<br><a href="mailto:jim@techrigy.com" rel="nofollow">jim@techrigy.com</a> Brian,
Great article. Thank you for the mention of Techrigy we appreciate it!

Jim Reynolds
Director Of Sales
Techrigy Inc
jim@techrigy.com

]]>