http://briantroy.com/blog/2008/10/15/can-we-please-stop-talking-about-monetization/ The ramblings of an often lucid mind... Mon, 15 Mar 2010 07:27:59 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://briantroy.com/blog/2008/10/15/can-we-please-stop-talking-about-monetization/comment-page-1/#comment-601 Wallen's Thu, 16 Oct 2008 01:00:11 +0000 http://briantroy.com/blog/2008/10/15/can-we-please-stop-talking-about-monetization/#comment-601 Very good points Brian. I agree that having a business model is a must. Which other industry except the Web would think otherwise? None. <br>My only caveat is that ad placement is not "a way to get your users to pay for your service". Its a way to get advertisers paying so that your users can use the service. This means that ad supported services are not "cool services" but media channels... just as CNN or ABC. But just like any media that counts on advertising, they need to have a clear advertising format that fits their product. That's where the issue usually is. Very good points Brian. I agree that having a business model is a must. Which other industry except the Web would think otherwise? None.
My only caveat is that ad placement is not “a way to get your users to pay for your service”. Its a way to get advertisers paying so that your users can use the service. This means that ad supported services are not “cool services” but media channels… just as CNN or ABC. But just like any media that counts on advertising, they need to have a clear advertising format that fits their product. That's where the issue usually is.

]]> http://briantroy.com/blog/2008/10/15/can-we-please-stop-talking-about-monetization/comment-page-1/#comment-394 Wallen's Wed, 15 Oct 2008 21:00:11 +0000 http://briantroy.com/blog/2008/10/15/can-we-please-stop-talking-about-monetization/#comment-394 Very good points Brian. I agree that having a business model is a must. Which other industry except the Web would think otherwise? None. <br>My only caveat is that ad placement is not "a way to get your users to pay for your service". Its a way to get advertisers paying so that your users can use the service. This means that ad supported services are not "cool services" but media channels... just as CNN or ABC. But just like any media that counts on advertising, they need to have a clear advertising format that fits their product. That's where the issue usually is. Very good points Brian. I agree that having a business model is a must. Which other industry except the Web would think otherwise? None.
My only caveat is that ad placement is not “a way to get your users to pay for your service”. Its a way to get advertisers paying so that your users can use the service. This means that ad supported services are not “cool services” but media channels… just as CNN or ABC. But just like any media that counts on advertising, they need to have a clear advertising format that fits their product. That's where the issue usually is.

]]> http://briantroy.com/blog/2008/10/15/can-we-please-stop-talking-about-monetization/comment-page-1/#comment-240 Wallen's Wed, 15 Oct 2008 18:00:11 +0000 http://briantroy.com/blog/2008/10/15/can-we-please-stop-talking-about-monetization/#comment-240 Very good points Brian. I agree that having a business model is a must. Which other industry except the Web would think otherwise? None. <br>My only caveat is that ad placement is not "a way to get your users to pay for your service". Its a way to get advertisers paying so that your users can use the service. This means that ad supported services are not "cool services" but media channels... just as CNN or ABC. But just like any media that counts on advertising, they need to have a clear advertising format that fits their product. That's where the issue usually is. Very good points Brian. I agree that having a business model is a must. Which other industry except the Web would think otherwise? None.
My only caveat is that ad placement is not “a way to get your users to pay for your service”. Its a way to get advertisers paying so that your users can use the service. This means that ad supported services are not “cool services” but media channels… just as CNN or ABC. But just like any media that counts on advertising, they need to have a clear advertising format that fits their product. That's where the issue usually is.

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